Tech Tip of the Week
If you’re a coach trying to grow your presence on LinkedIn, SayWhat.ai might be worth a look.
It’s a growth platform built for thought leaders who want to scale their impact without losing authenticity. Use it to help brainstorm post ideas, draft content in your own tone and even manage your comments and leads.
Lately, I’ve been frustrated. Really frustrated.
I scroll through LinkedIn and see brilliant career professionals who I know are extremely good at what they do.
But there’s a problem.
They teach clients about visibility and communication, yet their LinkedIn profiles tell a different story.
Crickets.
No posts in months.
Half-finished profiles with little trace of activity.
This is a problem.
If we’re coaching clients to build their personal brands, we have a responsibility to build ours.
Branding isn’t optional anymore.
We’re long past the days when you could quietly do good work behind the scenes and count on reputation alone to speak for you. Visibility is now part of credibility.
If a coach’s LinkedIn profile shows no activity for nine months, I can’t take them seriously.
Neither can their clients.
The people hiring your clients are on LinkedIn, reading, researching, and looking for talent.
So how can we teach personal branding while refusing to show up ourselves?
I’m not saying you have to post every single day or devote your life to LinkedIn.
But you do have to show up.
When I started intentionally building my own brand, I treated it like part of my workday.
I dedicated thirty minutes every morning to posting, responding, and sharing something of value.
That consistency built a habit that has paid dividends twelve months later.
Do I love social media?
No.
Do I believe in what it can do for our field?
Absolutely.
Branding doesn’t have to mean self-promotion. Done well, it’s service. It’s how people find the ideas and expertise we have to offer.
And if career coaches want our clients to show up and advocate for themselves in a noisy world, then we have to model that courage.
So here’s my ask for this week:
Take ten minutes to look at your online presence with a client’s eyes.
Would you hire you?
Would a potential employer or collaborator know what you stand for?
Is there evidence that you’re active, engaged, and contributing to the field you serve?
You don’t have to overhaul it all at once.
But just start.
Because if we’re going to teach visibility, we owe it to our clients—and to our profession—to live it ourselves.
And if you want something to give you a head start, I’m happy to share a slide deck from a recent presentation I delivered on personal branding.
Reply with BRANDING and I’ll send it your way.
Talk soon,
Heather
The Coach for Career Coaches
To learn more about me and what I do, visit my website
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